Senior Art Director
Each year at fall council, the AICPA hands out about 600 printed versions of our annual report to attending members. The challenge has been getting them to hold onto the report and not toss them as they leave. This year, I suggested making the report smaller and notebook style in the hope that members would take it with them and use it beyond council.
The cover design was developed in collaboration with another one of the designers on the team, Brooks Foley.