When I first started this project, it was a text-heavy, hard-to-digest white paper explaining how the CPA exam process works. I saw the opportunity for it to be a more engaging and digestible piece by developing it into an easy-to-hold brochure with color-coded sections and easy-to-understand info graphics. The brochure earned a great compliment — as goingconcern.com said, it was “both informative and kind of sexy.”