Senior Art Director

  • Campaign.

    To help brand the new AICPA Not-for-Profit Section and recruit members to join, I visualized a “salt of the earth” concept. Brown and gold, the burlap texture, monochromatic images and the headline set up the layering of it all. The campaign incorporated a variety of media, including print, digital, social media and conference collateral, and performed so well, that the group more than doubled their original goal.