Senior Art Director

  • Visual Identity.

    “Reimagine” was the Association theme to be used through May 2020. We use this word and variations of it as a call to rethink, relearn and reshape what we know about accounting and finance now and in the future.

    Visually I wanted to represent the conceptual nature of the word reimagine and the constantly shifting landscape of finance. Unfortunately, COVID hit after the campaign started, forcing us to rethink the visuals.